Logo/Tagline History


The Evolution of Our Iconic Four Hands
The OppenheimerFunds logo has undergone stylistic modifications since we introduced it in 1964, but its essence has remained intact. The four hands serve as an enduring symbol of the strength and reliability that has defined our approach to investing and our partnership with financial advisors, institutions and individual investors.

The four-joined hands symbol dates back to 1752 when Benjamin Franklin used it to designate homes that were protected by his pioneering fire insurance company. Today, our renowned four hands logo has evolved to be multidimensional and transparent, specifically designed to signify strength, transparency and forward thinking, and to reflect the complexity faced by investors of all kinds in an increasingly interconnected world. The symbol embodies our mission to turn our unconventional wisdom into value for investors.

The Right Way to Invest
Accompanying the logo is OppenheimerFunds' tagline, The Right Way to Invest. First introduced in 1997, The Right Way to Invest is more than just an advertising slogan. It expresses the essence of our company’s culture to redefine what the world can expect from an asset manager and seeks to deliver long-term value through high conviction active management.

While our brand has evolved over time, the four core beliefs that lie at the heart of OppenheimerFunds’ investment culture have remained intact. They are: Active Management Delivers Better Outcomes; Independent Investment Boutiques Lead to Better Ideas; A Global Perspective Is Critical and Portfolio Management Is Best Supported by Independent Risk Management Oversight.

The Right Way to Invest also speaks to a steadfast commitment to the firm’s Corporate Values—values that shape our actions, and serve as a constant reminder that our success is measured not only by what we achieve, but how we achieve it.

Shares of Oppenheimer funds are not deposits or obligations of any bank, are not guaranteed by any bank, are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of the principal amount invested.

Before investing in any of the Oppenheimer funds, investors should carefully consider a fund's investment objectives, risks, charges and expenses. Fund prospectuses and summary prospectuses contain this and other information about the funds, and may be obtained by asking your financial advisor, visiting oppenheimerfunds.com, or calling 1.800.CALL OPP (225.5677). Read prospectuses and summary prospectuses carefully before investing.

Oppenheimer funds are distributed by OppenheimerFunds Distributor, Inc.
Two World Financial Center, 225 Liberty Street, New York, NY 10281-1008