A seismic generational and demographic shift is underway. Seventy-seven million members of the “Millennial” generation—those born between 1980 and 1995—have entered adulthood. These young adults are already having a profound impact on all aspects of our society, from culture to technology to politics, and are reshaping the world around us as profoundly as the generations that came before.

Campden Wealth and OppenheimerFunds have partnered to examine Millennials through a different lens, with a particular focus on understanding the needs and intentions of the next generation of wealthy families in North America.

The Proving Worth study is the first to focus specifically on the unique perspectives of ultra-high-net-worth (UHNW) Millennials. Our research reveals some attitudes held in common with earlier generations, along with notable differences.

The Millennials we spoke to share an undeniable commitment to philanthropy and a strong desire to preserve wealth for future generations. They are also passionate about forging a lasting and positive impact on the world.

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