Day Zero
Could you get by with a single toilet flush every day? Or a 90-second shower? What do you think of getting by on less than a gallon of water a day for other personal hygiene needs? 

Today, this is a stark reality for 4 million Cape Town residents as the city works feverishly to avoid the distinction of becoming the first major world city to exhaust its supply of running water. Thanks to the region’s worst drought in over a century, Cape Town is facing what’s known as Day Zero – when the region’s reservoirs run so low that city officials will be forced to shut off municipal taps.

As a result, severe water restrictions are in place, and residents are now limited to 50 liters (about 13.2 gallons) of water per day. To conserve water, city officials are recommending residents hand wash laundry, minimize the use of soap to save on rinse water, and reuse bathwater for flushing toilets – among other drastic steps.

Meanwhile, commercial buildings in the coastal South African city have been required to reduce water consumption by 45%, and it’s now illegal to use city water for watering lawns and gardens, or washing cars.1 A black market for water is even taking shape in Cape Town, with British newspaper The Independent reporting that “for enterprising gangs – supplies of fresh drinking water is South Africa’s Bitcoin.”2 

Unfortunately, Cape Town isn’t the only major world city to suffer the effects of a severe drought in recent years, and water shortages and restrictions have become frighteningly commonplace around the world. 

In 2015, 20 million Sao Paulo, Brazil residents endured daily water shutoffs as the largest city in the Western Hemisphere endured the effects of that region’s worst drought in 80 years.3 That same year, a record multi-year drought prompted California Governor Jerry Brown to order cities and communities to reduce water consumption by 25 percent4. Mexico City has dealt with its own water crisis throughout the last decade, and Melbourne, Australia is actively working to stave off a water crisis that could take shape 10 years from now.5

As human beings, we’ve had to grapple with droughts and water shortages throughout the millennia all over the world. But each of these present-day scenarios is a sobering reminder that we must adopt sustainable practices as our world copes with the impact of extreme weather events and a growing global population. 

A launch point for a frank talk about environmental and sustainable investing

Today there is growing awareness among companies, governments and investors that climate risk is a legitimate threat to the bottom line. Look at Cape Town as an example. Tourism accounted for 9 percent of South Africa’s economic output in 2017, and 10 million tourists visited Cape Town that year.6

But in February, government officials admitted the water crisis is a threat to the nation’s economy. Credit rating agency Moody’s recently said Cape Town is on track for a downgrade as the crisis threatens two of the city’s most critical industries – tourism and agriculture.7 In addition, city businesses are devising strategies to remain operational if a worst-case scenario occurs.

However, for advisors to wealthy families – and particularly those who work with high-net-worth Millennials – this crisis offers a great opportunity to engage on a topic that a growing number of investors are passionate about. Day Zero is indeed a dire situation – however, it also offers advisors a launch point for a discussion about the opportunity to invest in companies that are working to solve the world’s environmental and sustainability challenges.

The stars are aligned for environmental and sustainable investments

Today, the stars are aligned for sustainable and environmental investments as governments and companies around the world invest heavily in the development of sustainable products, services and infrastructure.

Consider the case of smart cities. Cities are beginning to leverage data and technologies like the Internet of Things to manage water, electrical and waste management systems more effectively – to the tune of big savings and increased revenues.

For example, Barcelona is now saving $58 million a year through smart water technology which uses sensors and cloud servers to monitor irrigation and water levels, according to Cisco. The city is also enjoying a $50 million annual increase in parking fee revenues thanks to smart parking technology – with 47,000 new jobs created as a result of its smart city efforts.8

Precision agriculture is another area of opportunity. This technology can help farmers optimize their use of fertilizer, chemicals, seeds and irrigation resources, which can significantly reduce costs while maximizing production. A 1,000-acre farm could save up to $13,000 in variable costs with precision agriculture. Within a year, the system would pay for itself for a single farmer. And if only 10 percent of U.S. farmers used GPS systems to plant seeds, 16 million gallons of fuel, 4 million pounds of insecticide and 2 million quarters of herbicide can be saved annually.9

There is even a new class of exchange-traded funds that enable investors to invest in companies with strong environmental, social and governance (ESG) scores. In addition, impact investments now allow you to invest in companies with the aim of delivering a measurable, beneficial impact on the environment (or social issues) while earning meaningful returns.

Through our own research here at OppenheimerFunds, we know that wealthy women and Millennials, in particular, have a strong interest in impact and sustainable investing. And last fall McKinsey & Co. reported that sustainable investments have risen to 26% percent of all professionally managed assets around the world, noting that the asset class is “a large and fast-growing major market segment.”10

The key takeaway for advisors here is simple. Sustainable and environmentally focused investments aren’t niche anymore. They are cutting edge companies that are solving some of the most pressing issues of our time, and advisors would be wise to use Day Zero as a call-to-action— both for burnishing their own knowledge about sustainable investing, and to begin the conversation with clients about the opportunity these investments represent.