NEW YORK, October 24, 2013 – OppenheimerFunds has enhanced its capabilities across key marketing disciplines including brand marketing, market planning and strategy, and product development with the addition of three senior hires.
“As OppenheimerFunds continues to expand into new markets, it is imperative that we bring new active strategies to market, marketing’s support of the client engagement model and the infrastructure required to support all of our marketing efforts,” said Martha (Marty) Willis, Chief Marketing Officer of OppenheimerFunds. “To accomplish these objectives we are adding considerable strength and depth to an already very talented marketing organization.”
Joining from BlackRock as Senior Vice President, Strategy and Market Planning, is Peter Mintzberg. Peter has held a number of positions during his more than seven years at BlackRock, including the roles of Head of Marketing and Head of Strategy, Latin America and Iberia, and was a senior member of its Global Corporate Strategy Group. Additionally, he co-chaired BlackRock’s Regional Operating Committee. Prior to BlackRock, he advised financial institutions globally on corporate strategy and acquisition opportunities as a consultant at McKinsey & Co.
Stephen Tisdalle joins as Senior Vice President, Brand Marketing. He joins from Ogilvy & Mather, where he served as Managing Director leading Strategic Marketing Services across the agency. Prior to Ogilvy, he held senior leadership roles with Saffron Brand Consultants, IBM Business Consulting and PricewaterhouseCoopers Management Consulting. He has led brand and business transformation for leading brands including BlackRock, IBM, UPS and Goldman Sachs, among others.
Rupa Athreya joins OppenheimerFunds as Head of Product Development. Previously she served as Head of Strategy for Chase Wealth Management, a unit of JPMorgan Chase. Prior to Chase, she held the position of Head of Product Development for Bloomberg Wealth. She began her career as a consultant at McKinsey & Co. advising financial institutions on strategy, organization and risk management.
“Our industry is undergoing a major transformation and we have seen a convergence between retail and institutional businesses over the past several years,” said Ms. Willis. “OppenheimerFunds is evolving its capabilities to succeed in this changing landscape by bringing innovative new products to market by enhancing the customer experience to better serve the evolving needs of our clients and by leveraging data and analytics to more strategically go to market. In Peter, Stephen and Rupa we have added considerable leadership and talent to help us enhance these capabilities.”
All three new hires are based in New York. Both Mr. Tisdalle and Mr. Mintzberg report to Ms. Willis. Ms. Athreya reports to Lori Heinel, Head of Investment Products.