NEWYORK, December 9, 2014 – OppenheimerFunds, Inc., a leader in asset management, today announced the selection of MRM//McCann, a global customer experience-marketing agency, as their Agency of Record and strategic creative partner. MRM//McCann will collaborate with OppenheimerFunds to help provide an integrated communications program to holistically support the firm’s outreach to key audiences.
OppenheimerFunds manages more than $244 billion in assets for more than 13 million investor accounts. The firm and its subsidiaries offer a broad array of investment solutions across equity, fixed income, and alternative asset classes to individuals, financial advisors, institutional investors and corporations worldwide.
“MRM//McCann has the proven combination of strategic thinking and creative expertise to powerfully convey OppenheimerFunds’ capabilities as a global asset manager,” said Marty Willis, Chief Marketing Officer, OppenheimerFunds. “They put a very seasoned team together with a proven track record of building communication platforms that help organizations effectively engage with their target audiences.”
“We enjoy high brand awareness and our challenge is to create a deeper understanding of OppenheimerFunds’ investment philosophy. MRM//McCann demonstrated they could capture the firm’s global perspective, long-term focus and investment leadership in ways that will resonate with individuals, advisors and institutions,” said SVP and Head of Brand Marketing Stephen Tisdalle, who oversees the firm’s relationship with the agency.
“We are thrilled to be chosen by OppenheimerFunds as their agency partner and look forward to a powerful and lasting relationship,” said Michael McLaren, CEO of MRM//McCann. “This is an exciting opportunity to build on the wonderful heritage of OppenheimerFunds, and help position them for growth among all of their audiences.”