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OppenheimerFunds Aligns Brand with Investment Needs of the Future


Since introducing our first mutual fund more than 50 years ago, OppenheimerFunds has grown into one of the most well-known and respected asset management firms. But the world and our industry have changed dramatically since then, and the pace of that change continues to increase.

OppenheimerFunds CEO, Bill Glavin, explains how a large part of the firm’s success in turning our unconventional wisdom into value for investors has been our ability to embrace and lead change. Our modernized brand reflects this history of innovation, as well as our vision for the future. In short, we are redefining what the world can expect from an asset manager.



We’re fortunate to be living in an incredible time.

Never in history has so much change happened so widely and so quickly.

Never in history has there been a time of so much possibility.

Global economic models have been turned upside down.

People are more empowered than they’ve ever been with instant information and access.

This is a time when new ideas will thrive.

New expectations will be created.

And new opportunities will be there for the taking.

If you look at the history of our company, we have always chosen to lead change rather than just follow it.

We were globalized investors before the world was global.

We were pioneers in alternatives before it became a buzzword.

We were the first to launch an emerging market strategy.

We have always brought new ideas to the market – and stuck with them through the early skepticism.

We’ve always challenged the status quo.

Questioned the conventions of our industry.

And today, we’re redefining what the world can expect from an asset manager.

We’re delivering solutions that go beyond product performance.

Providing access to technology and information through digital and social tools.

Sharing our investment knowledge, insights and analyses in real time.

Today the most important asset we manage is all this intellectual capital.

To lead change means going beyond investing – to inventing.

It means looking at the world, not just at one’s industry.

It means letting go of some of the very things that made you successful.

So let’s not stop to admire the view from the top of the hill. Let’s instead focus on climbing the next one.

50 years ago the founder of our company said: “Let’s take a different look at the familiar – rather than adhere to conventional wisdom.”

Today, we’re seeking new ways to turn that unconventional wisdom into value for investors.

We have always been – and we will always be – The Right Way to Invest.


These views represent the opinions of OppenheimerFunds, and are not intended as investment advice or to predict or depict performance of any investment.  These views are subject to change based on subsequent developments.

Shares of Oppenheimer funds are not deposits or obligations of any bank, are not guaranteed by any bank, are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of the principal amount invested.

Before investing in any of the Oppenheimer funds, investors should carefully consider a fund's investment objectives, risks, charges and expenses. Fund prospectuses and summary prospectuses contain this and other information about the funds, and may be obtained by asking your financial advisor, visiting oppenheimerfunds.com, or calling 1.800.CALL OPP (225.5677). Read prospectuses and summary prospectuses carefully before investing.

Oppenheimer funds are distributed by OppenheimerFunds Distributor, Inc.
Two World Financial Center, 225 Liberty Street, New York, NY 10281-1008