Our industry is undergoing radical changes – how will you respond? Consider the following: What do you and your team do today that is impervious to being digitalized, marginalized, or off-shored?

There are two fundamental business models around which you can organize your practice: the professional model and the sales model. We have operated as salespeople throughout most of our history, both structurally and interpersonally. But to meet the increasing complexity you and your clients face, we have to evolve from a sales-oriented model to a professional one. We have to evolve to meet the increasing complexity we and our clients face.

Please review The Diagnostic Toolkit, and explore the additional content and resources in this series.