The greatest challenge our industry and practices face is complexity. When you look at the demographic, geopolitical, and financial complexities that we have to contend with to bring meaningful advice to our clientele, it can become almost overwhelming. We have to be part-financial planner, investment manager, psychologist, historian, and philosopher in order to help our clientele make the right decisions and stay buckled in during times of extreme volatility. In other words, we have to broaden our definition of our profession and industry in order to manage the complexity we are facing.
Your greatest challenge is to manage a client, not his or her assets; you need to address your client’s perceptions and misperceptions, fear and greed, by providing a broader level of context and insight to calm their fears and broaden their perspective to keep them buckled in during times of volatility.
Please review The Diagnostic Toolkit, and explore the additional content and resources in this series.