Begin by evaluating your existing practice and determining what are the 3-5 key niche markets you have cultivated thus far. Then ask yourself:
- What is it about that particular industry and/or profession that you find interesting?
- What is it about the people within that industry and/or profession that you find attractive?
You can leverage these centers of influence to grow your practice.
Please review the Compelling Conversations Guidebook, and explore the additional content and resources in this series.