Innovation never stops, and that is especially true with investing. We think investors and their advisors can benefit by actively challenging the index.
Our latest advertising takes a lighthearted approach to emphasize that even the smartest among us have the potential to get smarter. Some ads work to increase overall awareness of our Smart Beta ETFs, while others go deeper to promote the unique opportunities our ETFs make available to investors. They apply a rules-based approach to investing and are fueled by our experience, drive for innovation, and partnership with cutting edge academic researchers.
Below are the campaign assets that promote our Smart Beta capabilities while inviting advisors to challenge the index.